The event was held in Samara in the House of merchant Ivanov, where a post office in the retro style is located. The ceremony was attended by Alexander Khinshtein, a Deputy of the Russian State Duma and the Chairman of the Russian State Duma Committee on Information Policy, Information Technology and Communications; Artem Adibekov, the Director General of JSC Marka; Alexander Fetisov, the Deputy Chairman of the Samara Region Government; Arthur Abdrashitov, the Minister of Tourism of the Samara Region; Elena Lapushkina, the Head of the Samara Urban District; and Alexander Vakulenko, the Director of the Volga macroregion – the Federal Postal Service Authority of the Samara Region of JSC Russian Post.
Four postage stamps were issued in the Architectural Heritage of Russia series. This series commenced with the Samara region, where the leadership pays great attention to the restoration and preservation of historical monuments and architectural sites. The stamps provides images of the Neronov’s Mansion, the Samara Academic Drama Theater named after M. Gorky, the Golovkin's dacha complex and the factory kitchen of the Maslennikov plant. All these buildings are well-known attractions in Samara, cultural heritage sites of federal significance; each building has its own unique history. The Print Run is 30 thousand each stamp.
Today the postage stamps were put into postal circulation and went on sale in post offices throughout the country and the Collectioner show room chain.
Traditionally, issues of the state valuable postage matter are timed to landmark historical events, or are dedicated to outstanding personalities, nation-wide projects and major backbone enterprises of the Russian economy.