The ceremony was held in the city of Murom of the Vladimir Region, the ancestral homeland of Blessed Peter and Fevronia who are considered to be the patrons of the holiday. The envelopes with the postage stamp were signed by Igor Shchegolev, the Plenipotentiary Representative of the President of the Russian Federation in the Central Federal District; Alexander Avdeev, an Interim Governor of the Vladimir Region; and Svetlana Medvedeva, the President of the Foundation for Social and Cultural Initiatives.
This year, the Day of Family, Love and Fidelity is for the first time celebrated as a national holiday. The postage stamp provides an image of the holiday logo: a matricary, the most famous and widespread flower in Russia, which is a symbol of love and fidelity. The Print Run of the postage stamps is 459 thousand stamps; the face value is 25 rubles. The postage stamps went on sale in post offices and Collectioner show rooms throughout the country.