In 2008, the Federation Council and the State Duma of the Russian Federal Assembly by unanimous consent approved the establishment of a new holiday in the country - the Day of Family, Love and Fidelity.
The organizing committee of the celebration was headed by S. Medvedeva, the President of the Foundation for Social and Cultural Initiatives. The symbol of the Day of Family, Love and Faithfulness was chosen a matricary, a field flower, which symbolizes purity of relationships.
The celebration is timed to coincide with July 8, the Memorial Day of Saint Peter and Saint Fevronia of Murom. The capital of the Day of Family, Love and Fidelity is their ancestral homeland, the city of Murom. Guests and citizens are immersed in the history of the holiday, they take part in the City of Craftsmen activities, visit fairs, exhibitions and become spectators of a grand evening concert of Russian popstars on the Oka embankment.
The geography of the holiday spreads out from year to year. Celebrations are held in all regions of Russia and abroad.
The chief event of the holiday is granting the For Love and Fidelity medal to couples who have been married for 25 years or more, who brought up their children as worthy members of society and set an example of the sustainability of family living principles.
On June 28, 2022, President of Russia Vladimir Putin signed Decree No. 411 On the Day of Family, Love and Fidelity. As stated in the text of the Decree, the holiday is fixed for July 8 with the purpose of retaining traditional family values and spiritual and moral education of children and young people.
The postage stamp provides an image of the holiday logo: a matricary, the most famous and widespread flower in Russia.
In addition to the issue of the postage stamp, JSC Marka produced First Day Covers and special cancels for Arkhangelsk, Barnaul, Chelyabinsk, Kaliningrad, Kemerovo, Krasnoyarsk, Moscow, Murom of the Vladimir Region, Nizhny Novgorod, Novosibirsk, Penza, Perm, Ryazan, St. Petersburg, Sevastopol, Smolensk, St. Petersburg, Tambov, Tula, Ulyanovsk, Veliky Novgorod, Vladimir, Vladivostok, as well as a maxi-card.
Design Artist: M. Bodrova.
Face value: 25 rubles.
Stamp size (diam): 30 mm, sheet size: 140×141 mm.
Emission form: a sheet with formatted margins with 9 (3×3) stamps.
Quantity: 459 thousand stamps (51 thousand sheets).