A new stamp with the effect of augmented reality dedicated to Siberian Crane

The art stamp in the series "The release of the program" Europe "" with the image of a Siberian Crane was released on January 22. When you hover the smartphone camera over the brand through the mobile application mARka, the image “comes to life” and the Siberian Crane soars over the water landscape. The picture is accompanied by a brief information about the Siberian Crane and the sound of his voice.

The Siberian Crane, or White Crane, is a species of cranes, endemic to the northern territories of Russia. Sterkh breeds exclusively on the territory of our country. The Siberian Cranes are endangered and are listed in the International Red List of the International Union for Conservation of Nature and the Convention on International Trade in Animals, as well as the Red Book of Russia.

Augmented reality technology for postage stamps is available through the free mobile application mARka, which can be downloaded from the App Store and Google Play. The appendix contains a library of postage stamps to which this technology is applied.

The use of modern visual technologies of augmented reality allows you to go beyond the boundaries of the usual perception of a postage stamp as a sign of postal payment and expand its consumer characteristics. Such stamps can open unlimited access to the world of information and entertainment for collectors and all users of postal services.
Links to applications:
App Store https://itunes.apple.com/us/app/marka/id1436689991?l=ru&ls=1&mt=8
Google Play https://play.google.com/store/apps/details?id=com.Marka.Stamps

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